The role of the Executive Director of Sales is to design, develop and implement strategic plans for the real estate division in a cost-effective and time-efficient manner. The Executive Director of Sales is also responsible for the day-to-day operation of the organization. This includes managing committees and staff as well as developing business plans in collaboration with the board. In essence, the board grants the Executive Director the authority to run the organization. The Executive Director is accountable to the Chairman of the Board and reports to the board on a regular basis – quarterly, semiannually, or annually. The board may offer suggestions and ideas about how to improve the organization, but the Executive Director decides whether or not, and how, to implement these ideas into the real estate sales process.
The Executive Director is a leadership role for an organization and often fulfills a motivational role in addition to office-based work. Executive Directors motivate and mentor members, volunteers, and staff, and may chair meetings. The Executive Director leads the organization and develops its organizational culture.
As the title suggests, the Executive Director needs to be informed of everything that goes on in the organization. This includes staff, membership, budget, company assets, and all other company resources, to help make the best use of them and raise the organization’s overall sales number.